B2B/B2C

B2B

Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer. B2B transactions tend to happen in the supply chain where one company will purchase raw materials from another to be used in the manufacturing process. An example of B2B would be as between a wholesaler and a retailer or as between a manufacturer and a wholesaler. Unlike Business-to-Consumer (B2C) transactions, B2B deals often involve larger order quantities and more complex negotiations.

B2C

B2C stands for business-to-consumer, as in a transaction that takes place between a business and an individual as the end customer.
Some B2C businesses use their platforms to market and sell their own products; others connect buyers to sellers, using content traffic to sell advertising spaces or restricting content to paid subscriptions. Popular B2C companies include Amazon, eBay, Meta, Netflix, The New York Times Co. and Uber.